You can have a great-looking website and supply a number of great programs and awesome worship services.  Yet you can still have a hard time getting people into your church doors.   Google Adwords is one of the ways you can remedy this.  It is an efficient way of generating traffic to your website and to your church as well.   The reason is that people who Google churches are actively searching for a church.  Why not help them find your church?

This article is a very brief introduction to Google AdWords and churches.

How does Google Adwords work?

Google is the largest search engine.  Thus, it makes sense that the higher you rank in their searches, the more people will come to your site.   Google Adwords is a way that you can pay to make your church show up on relevant searches.  You create an ad that contains information about your church and a link to your site.   Google charges you whenever this ad is clicked.  These adds appear in the top of the screen in a shaded area and on the right side of the screen as well.

How do I use Google Adwords?

First, you have to open up an account with the Google Adwords Service.

Then, you must indicate your target language, nation, state and location. Take time to do this so that you don’t pay to have people click on your ad outside your targeted geographic area.

After this is complete, you start crafting your ad.   Here is a great step-by-step guide.

The most fundamental thing to remember  is that you want to make sure that it has an appealing and catchy title.

You also want to target keywords and phrases that match who you are as a church.  If you are a small church, you don’t want to pay for people looking for a big church to find you.  If you are part of a denomination, folks searching for non-denominational churches probably won’t be interested in your church.  The term “church” is a great place to start.  Think about other keywords that you can attach to it.  For example, certain theological positions (Baptist, Reformed, etc).  If you are a baptist church, you definitely want to make sure you have “baptist church” as a keyword phrase.  You might also want to think about things that describe the character of your church, like “small church” or “expositional preaching.”  What are the things that make your church unique?  Make sure you add those key words as well.  Broad matches targeting keywords is what I recommend.  Google is more than willing to suggest keywords if you are having problems with it.

You need to now define a budget plan as well. Google Adwords recommends a day-to-day budget plan for each campaign.  You can spend as much or as little as you can.  Even a couple bucks a day gives you a little exposure.  You should also determine the maximum price of each click. Google will offer a suggested expense per click, but you do not need to stick to this. Remember, you want to be seen, not pay top dollar.

Finally, I recommend that you try at least two different ads in the same budget campaign.  You never know what might work and what doesn’t until you try it.   I also suggest  that you go in to your account periodically and add negative keywords.

Click on the video below to watch a ten minute tutorial on how to use Google AdWords for you churches.