Does your church struggle with social media? Want to know how you can create a better online presence?
Justin Wise, author of The Social Church, is here to help! He answers the following important questions in our interview!
- Why churches should be on social media.
- How churches can improve their social media presence.
There is a ton of great insights in this content-packed 45 minute interview!
We have posted some highlights and interview notes below.
The Why: Reasons Churches Should Invest the Time and Energy into Social Media
The church has always used new technology to advance the gospel message
Here are just a few examples Justin shared in the interview.
- Paul wrote letters.
- Luther used the printing press to translate and distribute the Bible in common languages.
- The Foursquare movement used radio.
- Billy Graham used television.
Here are a few reasons churches need to create a social media presence
- Social media is not a fad. It has too much grow and staying power. Ignoring it is foolish.
- Social media is an indispensable part of communication today. It has become as important as the telephone and email to many, so why not harness this communication medium to share the gospel?
- Social media has the power to enhance relationships within and outside of the church.
The How: Some Practical Tips For Churches and Pastors to Create Good Social Media
Four P’s that can help churches create a great social media presence
Every church should have one person who is in charge of the content and the interactions of their Facebook page and Twitter account. Volunteers can help find and create content, but this person is the overseer and gateway of everything.
There has to be purpose to your social media presence. Ask yourself what the purpose of your Facebook page is. What are you hoping to accomplish with it?
There has to be a plan. You need to have a plan for when you will post and what you will post. You also need a plan for how you will interact with people via Facebook and Twitter.
How will you determine success? Is it likes or more engagement and deeper connections between congregation members? Is it coming to events?
Creative social media content ideas
The goal of social media is that it should motivate your followers, inspire them, and give them a break in their day. Here are some things that Justin has used in the past to accomplish this. You have to do what works best for your audience.
- Highlight local events in your community.
- Highlight local people (artists, musicians, etc).
- Link to interesting articles that talk about aspects of your community.
Simple social media questionnaire:
If you want to create good content, the best thing you can do is ask your people what they would like to see on your page. Here are some simple questions you can ask.
- What social media platform do you use the most?
- What content would you like to see on our Facebook page?
- When are you online most often?
Three critical criteria to develop better church social media
- Study the needs of your audience.
- Schedule time to create content.
- Schedule time to interact with your audience.
Some things to avoid:
- Avoid using too much “Christian” language that isolates those that aren’t Christians.
- Don’t be fake. Be real to people about all aspects of your life and your church.
Other miscellaneous thoughts on social media
- Don’t feel overwhelmed by social media. You can get traction by spending as little as 5 minutes a day on social media!
- A good church social media presence requires planning and action. It won’t happen on its own.
- Remember that you have the ability to show your followers that Christians are real people!